GANT is a premium lifestyle brand, with an East Coast American sportswear heritage offering contemporary high quality casual wear with a strong European influence. Founded in 1949, by Bernard Gantmacher in New Haven, USA, the brands values are based on its authentic American East Coast heritage. GANT was the first to introduce the ‘Button-down’ shirt on a larger scale in the US. Over the following years GANT came up with a number of creative tailoring features, such as the locker loop, the box pleat and the button on the back of the collar to keep the tie in place etc. GANT today enjoys a global presence in over 60 countries with over 740 stores and 4000 selected premium retailers. The collections comprise clothes for men, women and kids. In addition, watches, footwear, eyewear, fragrance, underwear and home furnishings are licensed under the GANT brand. In India, GANT is currently available in 52 stores across 25 cities like Mumbai, Bangalore, Delhi, Gurgaon, Jammu, Hyderabad, Ahmedabad, Chandigarh, Jaipur and Allahabad. With a significant presence in the luxury markets of Delhi, Mumbai & Punjab, the product lines for the Indian market comprise of menswear, womenswear, kidswear and accessories.